1. Produce inspiring, educational and awesome content that is so compelling that people want to share it, this is the foundation of your marketing. All media is about good content and social media is no different.
2. Write regularly and consistently, people will then come and visit regularly and keep coming back because they know it will be new and topical (that is why magazines have regular publishing time frames.
3. Learn to write a headline that make people want to read the rest of your article
4. Use ‘list’ posts (eg 50 Fascinating Facebook Facts and Figures) regularly. They may be a bit passe for some, but they work and tend to get passed around online.
5. Place a Retweet button on your blog at the top of the posts (WordPress plugins make this really easy to do)
6. Place a Facebook share button at the top of all posts
7. Include a Facebook ‘like box’ near the top right side of the blog so people can ‘like’ your Facebook page even while they are on your blog
8. Place a LinkedIn share button on your blog (LinkedIn has over 100 million users and they are typically high earners and influential)
9. Comment regularly on other bloggers in your niche
10. As you grow your traffic and followers, highlight this on your blog and demonstrate some ‘social proof’. This could even include the number of Twitter followers you have or awards you have won or your website grade or even your Twitter grade
11. Make it easy for people to subscribe via email (email marketing may be perceived as old school but it works big time!)
12. Offer to guest post on a another influential bloggers blogs and provide a link back to your blog as part of the agreement
13. Provide subscribe buttons so people can follow you on your other web properties (Facebook, Twitter, LinkedIn etc)
14. Provide a subscription button via RSS so people can have your posts pushed to them in their ’Google Reader’ account after they are published
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